Detail Embedding Brands Within Media Content: The Impact of Message, Media, and Consumer Characteristics on Placement Efficacy   Oleh:  Bhatnagar, Namita ; Aksoy, Lerzan ; Malkoc, Selin A. Jenis: Article from Books - E-Book Dalam koleksi: The psychology of entertainment media: blurring the lines between entertainment and persuasion, page 99-116. Topik: Subliminal advertising; Advertising--Psychological aspects; Mass media—Psychological aspects; Persuasion (Psychology); Manipulative behavior Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 659.1019 PSY Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada    Booking Lihat Antrian Booking Lihat Detail Induk Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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