Detail The Influence of Word of Mouth on Brand Awareness ; Case Study of MIKROBOT– LEGO Education Bibliografi Author: AUGUSTA, PAULA ; Nugroho, Aloisius Agus (Advisor) Topik: Word of Mouth; Brand Awareness Bahasa: (EN )     Penerbit: Program Studi Administrasi Bisnis - Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Paula Augusta's Undergraduate Theses.pdf (4.2MB; 63 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FIAN-1650 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The way customer find solution from a product leads to customer satisfaction or dissatisfaction. Whether customers are satisfied or dissatisfied, they will tell it to other people and the process of word of mouth begins. People are connected in social networks of interpersonal relationships. Family members and friends interact on a regular basis, and people intermingle with work associates daily. Nowadays, word of mouth is considered as one of the most powerful tool to communicate the product, raise brand awareness, and create demands. This thesis can provide an insight about educational toys business (especially in robotic) and the way it grows under the influence of word of mouth promotion. The main point that researcher tries to find out is whether word of mouth have any influence on brand awareness and how strong its influence. From the vantage point of an individual consumer, a brand has no equity unless the consumer is at least aware of the brand. To create and maintain brand awareness is an important task to do by every company and word of mouth promotion could be one of the powerful way yet cheaper to make that happen. This research is using quantitative study. Researcher will obtain data through questionnaire filled in by 60 respondents and cultivate it into statistics with SPSS v17 program to find whether there is an influence of word of mouth towards brand awareness in study case of MIKROBOT – LEGO Education. Simple linear regression test is used to analyze if the effect of word of mouth exists and how strong it influence brand awareness. The research provides us with findings that word of mouth does have influence on brand awareness of MIKROBOT in CV Pelopor Inovasi. The statistics shows a strong influence of word of mouth towards brand awareness. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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