Detail The Influence of Multiple Store Environment Cues on Perceived Merchandise Value andPatronage Intentions(in The Journal of Marketing, Vol. 66, No. 2) Bibliografi Author: Baker, Julie ; Parasuraman, A. ; Grewal, Dhruv ; Voss, Glenn B. Topik: Influence; Multiple Store Environment; Patronage Intentions; Perceived Merchandise Value Bahasa: (ID )    Edisi: April 2002     Penerbit: American Marketing Association     Tempat Terbit: Chicago    Tahun Terbit: 2002     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 3203418.pdf (3.69MB; 12 download) Abstract Research on how store environment cues influence consumers' store choice decision criteria, such as perceived merchandise value and shopping experience costs, is sparse. Especially absent is research on the simultaneous impact of multiple store environment cues. The authors propose a comprehensive store choice model that includes (1) three types of store environment cues (social, design, and ambient) as exogenous constructs, (2) various store choice criteria (including shopping experience costs that heretofore have not been included in store choice mod- els) as mediating constructs, and (3) store patronage intentions as the endogenous construct. They then empiri- cally examine the extent to which environmental cues influence consumers' assessments of a store on various store choice criteria and how those assessments, in turn, influence patronage intentions. The results of two differ- ent studies provide support for the model. The authors conclude by discussing the results to develop an agenda for additional research and explore managerial implication Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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