Toward a new paradigm for the study of multiattribute choice behavior: spatial and discrete modeling of pairwise preferences  

Oleh:

Soete, Geert De ; Carroll, J. Douglas

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: American Psychologist vol. 46 no. 04 (Apr. 1991), page 342-351.
Topik: choice bahavior; multiattribute; new paradigm

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Perpustakaan PKPM Nomor Panggil: A88 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Some recent probabilistic choice models for paired comparisons data are reviewed. First, the differences between various forms of stochastic transitivity are explained. It is then argued that in order to be realistic, a pairwise choice model should be a moderate utility model; that is, it should imply moderate stochastic transitivity, but net necessarily strong stochastic transitivity. Subsequently, three recent families of pairwise choice models are introduced that satisfy this requirement. These models areformulated mainly in an iriformal manner, stressing their rationale rarlIt:" than their formal derivation. The models are illustrated Fom data about celebrities collected by Rumelhart and Greeno (1971). In the conclusion it is argued that the present models may very well form the has is for a new paradigm for studying multiattribute choice behavior.

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