Corporate giving: A look at the arts  

Oleh:

Stead, Bette Ann

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 4 no. 3 (Jun. 1985), page 215.
Topik: Private Sector; Arts; Corporate Contributions; Corporate Giving

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. "The arts" are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented.

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