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Beyond Validity: Office of Scale Research
Bibliografi
Author:
Bruner, Gordon C., (II)
Topik:
Validity
;
Market Research
;
Justification
Bahasa:
(EN )
Tahun Terbit:
2001
Jenis:
Papers/Makalah
Fulltext:
tr0101.pdf
(181.89KB;
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Abstract
It is not unusual for new scales to be created with little concern for their relationship with previous measures of the same construct (standardization) and little if any reasoning provided for their development (justification). This practice is challenged and the results of three empirical studies illustrate the potential negative consequences this can have on a stream of research. This paper is more advanced and detailed version of thoughts presented in TR#9901.
Kajian editorial
OFFICE OF SCALE RESEARCH: Technical Report #0101
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