The Language of Advertising: Who Controls Quality?  

Oleh:

Wychkham, Robert G. ; Banting, Peter M. ; Wensley, Anthony K. P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 3 no. 1 (Feb. 1984), page 47-53.
Topik: Language of Advertising; Controls Quality
Fulltext: language advertising who....pdf (1,016.3KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Language is a major component of most advertisements. Words, phrases, and sentences are used in adversiging to convey information, to influence attitudes and to affect behavior. Selecting appropriate terminology and the creative use of syntax to accomplish the advertiser's objectives are critical functions in the development of advertising.

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