A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics  

Oleh:

Rallapalli, Kumar C.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 18 no. 1 (Jan. 1999), page 125.
Topik: Paradigm; Development; Promulgation; Global Code of Marketing Ethics
Fulltext: 125.pdf (98.8KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the factors that can impede the development of such a two-tiered code is included as well. Those factors being moral reasoning, organizational ethical climate, level of economic development and cultural dimensions. Finally, the feasibility and the possible outcomes of a global code of ethics in marketing is examined.

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