How The Arts Can Prosper Through Strategic Collaborations  

Oleh:

Kotler, Philip ; Scheff, Joanne

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 74 no. 1 (1996), page 52-64.
Topik: collaboration; arts administration; joint ventures; nonprofit marketing; social enterprise

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

From the mid - 1960 s to the mid - 1980 s, the nonprofit performing - arts industry in the United States enjoyed unprecedented growth. But in recent years, the arts have been hard hit by shrinking audiences, rising debt, and cuts in government funding. Can arts organizations succeed in this environment and fulfill their own special mission ? The authors have observed one way in which they can succeed : through strategic collaborations - intensive, durable commmitments created for mutual gain.

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