Depiction of idealized youth lifestyles in magazine advertisements: A content analysis  

Oleh:

Peterson, Robin T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 13 no. 4 (Apr. 1994), page 259.
Topik: Depiction; Idealized Youth Lifestyles; Magazine Advertisements; Studies

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The study described in this manuscript examines the extent to which children are depicted as: (a) scholarly, and (b) non-scholarly in magazine advertisements and the degree to which children in the two classes were portrayed favorably or unfavorably. The study indicated that children were often depicted in roles that were not scholarly (such as athletics). Further, when children were depicted in scholarly roles, the portrayal was often negative. Implications based upon these findings are raised.

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