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Communication Research vol. 31 no. 5 (Oct. 2004)
Bibliografi
Topik:
c11
;
Communication Research
Bahasa:
(EN )
Year::
2004
Bulan:
10
Edisi:
Softcopy
Penerbit:
Sage Publications
Jenis:
Journal - ilmiah internasional
[
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Communication Research
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The Third-Person Effect and its Influence on Behavioral Outcomes in a Product Advertising Context: : The Case of Direct-to-Consumer Prescription Drug Advertising
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Audience-Oriented Approach to Crisis Communication: : A Study of Hong Kong Consumers' Evaluation of an Organizational Crisis
, halaman 600-618
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