The Ethics of Slotting: Is this Bribery, Facilitation Marketing or Just Plain Competition?  

Oleh:

Aalberts, Robert J. ; Jennings, Marianne M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 20 no. 3 (Jul. 1999), page 207-215.
Topik: Slotting Fees; Bribery; Facilitation Marketing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.38 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The practice of manufacturers' payments of fees to retailers for the display and sale of their products has become a common practice. Int he grocery retail business, the fees paid by manufacturers are called slotiting fees, or a pyament made for a slot on the shelf. The same practice is used now in the retail book industry. Large book chains command high fees from publishers for the prominent display of books. Entrepreneur's products are often precluded from stores and markets because slotting fees are prohibitive. The fees are non-uniform and often paid in cash, creating an atmosphere that has already spawned illegal activity on the part of retail executives. This article examines the ethics of slotting fees.

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