Social Responsibility and the Marketing Educator: A Focus on Stakeholders, Ethical Theories, and Related Codes of Ethics  

Oleh:

Malhotra, Naresh K. ; Miller, Gina L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 19 no. 2 (Apr. 1999), page 211-224.
Topik: Social Responsibility; Marketing Educator; Ethical Theories

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper is a commentary on the discussion document by M. Joseph Sirgy (1996) which attempts to develop a marketing educator code of ethics. The authors center their discussion around the concepts of "Social reponsibilities in relation to certain publics" and "Social responsibilities in relation to certain actions", as presented in the Sirgy paper, "Certain Publics" issues and "Certain Actions" issues are both examined in light of each of the stakeholder groups, as well as in terms of several ethical theories. Finally, the proposed Academy of Marketing Science marketing educator code of ethics is compared to the ethics code of other marketing organizations.

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