A Framework for the Examination of Relational Ethics: An Interactionist Perspective  

Oleh:

Pelton, Lou E. ; Chowdhury, Jhinuk ; Vitell, Scott J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 19 no. 3 (Apr. 1999), page 241-253.
Topik: Relational Ethics; Interactionist Perspective

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.37 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Despite the widespread agreement that the ontology of the marketing discipline is exchange, marketing ethics researchers have largely adopted a monadic viewpoint of ethical decision making. In this research, an interactionist approach is adopted in order to introduce a dyadic perspective of un/ethical decision making. The dyadic model includes each channel member's individual, situational and decision process factors linked by relationalism, an emerging paradigm in marketing channels. Relationalism is represented as a discriminating variable between perceived ethical dilemma and decision behaviour. Finally, a number of theoretical propositions are presented and future research directions are discussed.

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