Industry Type, Culture, Mode of Entry and Perceptions of Internationsl Marketing Ethics Problems: A Cross - Cultural Comparison  

Oleh:

Armstrong, Robert W. ; Sweeney, Jill

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 13 no. 10 (Oct. 1994), page 775-786.
Topik: Industry Type; Culture; Mode of Entry; Marketing Ethics; Cross-Cultural Comparison

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.21 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The authors investigate the differences in ethical perceptions of Australian and Hong Kong international managers. Ethical perceptions are measured with respect to different industry types, cultures and modes of entry into international markets.d Mode of entry refers to how firms select to enter foreign markets. Modes of etnry icnlude: exporting (indirect or direct), contractual methods (licensing and franchising) and via direct foreign ivnestment (joint ventures and wholly-owned subsidiaries). It was determined that culture and mode of etnry have a significant effect on the perception of ethical problems.

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