The Applicability of Porter's Generic Strategies in The Digital Age : Assumptions, Conjectures, and Suggestions  

Oleh:

Dae-il Nam ; Kim, Eonsoo ; Stimpert, J.L.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: JOM: Journal of Management vol. 30 no. 5 (2004), page 569-590.
Topik: Strategies; porter's generic strategies; digital age; assumptions; conjectures
Fulltext: 569.pdf (150.8KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ92.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Because current management theories evolved in the context of brick - and - mortar firms, this paper examines three key questions raised by the advent of e-business : (1) Will the strategy types found among e - business firms resemble Porter’s (1980) generic strategies ? (2) Will we find performance differences among e - business firms pursuing different types of strategies ? (3) Will we find differences in the strategy - performance relationships of pure online firms (pure plays) and firms with both online and offline operations (clicks - and - bricks) ? We conclude that integrated strategies that combine elements of cost leadership and differentiation will outperform cost leadership or differentiation strategies. We also argue that, regardless of business strategy type, clicks - and - bricks firms that closely integrate their on - and offline operations will enjoy performance advantages over their pure play counterparts.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali