Comparative Ethical Report Card: A Study of Australian and Canadian Manager's Perception of International Marketing Ethics Problems  

Oleh:

Chan, T. S. ; Armstrong, Robert W.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 18 no. 1 (Jan. 1999), page 3.
Topik: International Marketing; Ethical Problems; Comparative Ethical; Manager's Perception
Fulltext: 3.pdf (96.39KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.35 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The research study sought to identify and catagorize international marketing ethical problems that confront business managers in Australia and Canada. The study focused on ten major ethical problems develop from previous exploratory research. Manager from both countries indicate that the most frequently cited ethical problem is "gifts/ favors/entertainment" and the most important ethical problem is "large-scale bribery". However, there exist significant differences in terms of rankings and mean values of frequency and importance ratings for other ethical problems.

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