Marketing Ethics and Education: Some Empirical Findings  

Oleh:

Merritt, Sharyne

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 10 no. 8 (Agu. 1991), halaman 625-632.
Topik: Marketing Ethics; Education

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This study explores possible links between educational background and ethics among marketing professionals. Data from two surveys of members of the American Marketing Association suggest that marketing professionals with master's degrees and higher are similar to their less educated counterparts in both their ethical standards and their intended ethical behaviors. Marketers with business degrees, however, have lower ethical standards than do graduates of non-business programs, though they report behavior as ethical as that of their non-business educated peers. Business schools may be producing cynics likely to accept marginal behaviors of colleagues though not likely to engage in such behaviors themselves.

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