Exploring the Structure of Ethical Attributions as a Component of the Consumer Decision Model: The Vicarious Versus Personal Perspective  

Oleh:

Whalen, Joel ; Pitts, Robert E. ; Wong, John K.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 10 no. 4 (Apr. 1991), page 285-294.
Topik: Ethical Attributions; Consumer Decision Model; Vicarious; Personal Perspective

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The managerial ethics literature is used as a base for the inclusion of Ethical Attribution, as an element in the consumer's decision process. A situational model of ethical consideration in consumer behavior is proposed and examined for Personal vs. Vicarious effects. Using a path analytic approach, unique structures are reported for Personal and Vicarious situations in the evaluation of a seller's unethical behavior. An attributional paradigm is suggested to explain the results.

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