Based on the law No.20 / 2003 which is concerning the national education system, national standards of education are content standards, processes, competence of graduates, staff, facilities and infrastructure, management, financial and educational assessment should be improved in a planned and in a regular basis (chapter 35, verse 1). Based on SK.232/U/2000 & SK. 045/U/2002 and SK. 045/U/2002, competency-based curriculum which should be supported are high quality resources and high quality facilities.
The module is the smallest description of learning materials that will guide trainers deliver the material in an appropriate learning process in a detail. To be practical and easy to use, the module contains a description of the main subjects in accordance with learning goals that each equipped with a met had of learning media, assignment instructions, discussion, cases, exercises, and the evaluation. Therefore “Proposal Of Business Simulation (Part Of Product Development and Marketing Management) was made, with several objectives. The first objective is to adaption in industrial engineering on is run, and the second objective is the graduate can reach the qualifications that include attitude, knowledge, and skill. And the last, objective is module has ability to design, that associated with the integrated marketing management and product development subject.
The three modules i.e the marketing research, product development, and strategies are expected will help to get the desired core competencies. That core competency is education, skills and marketing, with the achievement of the key competencies can be equipped in the world of work. |