Detail Analisis Faktor – Faktor Yang Mempengaruhi Loyalitas Konsumen (Studi Kasus : PT Indovickers Furnitama) Bibliografi Author: SARI, AYU PERMATA ; Wahyu, Marsellinus Bachtiar (Advisor) Topik: Loyalty; Attitude; Fishbein Multiattribute Model; Satisfaction; Factor Analysis; Path Analysis Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2010     Jenis: Theses - Undergraduate Thesis Fulltext: Ayu Permata Sari's Undergraduated Theses.pdf (4.15MB; 77 download) Ayu Permata Sari-PENDUKUNG.pdf (25.65KB; 3 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-541 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract PT Indovickers Furnitama is one of the modern furniture company in Indonesia. The company growth has a positive direction in the furniture industry. A relatively stable level of sales is followed by a good level of satisfaction based on the CSI team PT Indovickers Furnitama research. But the furniture industry competition is quite intense with small and medium-sized furniture producer that offers a competitive price and design. PT Indovickers Furnitama which place themselves in the middle to upper market has its own challenges in sustaining and increasing consumer belief. Therefore a good satisfaction level is not enough, because satisfied customer is not always loyal. Whereas with loyalty, many advantages can be obtained by the company. Loyalty measurement and analysis of the influential factors is the main aim of this study, remain the loyalty had never been specifically analyzed by PT Indovickers Furnitama. Loyalty in this context is focused on loyalty behavior, ie repurchase and recommendation to others. According to several theories, loyalty behavior is related with attitude and satisfaction. Both variables are used in the study to analyze influential factors of loyalty. The result of Fishbein attitude model calculation shows that the average PT Indovickers Furnitama’s customers attitudes amounted to 215.33. This scale is interpreted as quite well but it’s not enough to facing a tendency to change and pass on to the other producer due to many influences in the customer. On the other side, the calculation of overall satisfaction indicated that the average customers of PT Indovickers are satisfied with scale 3.13 of 4. But the loyalty calculation indicates unfavorable outcome which is equal to 2.55 of 4, means average customers are not loyal to the PT Indovickers. Path analysis is used to investigate the influence of attitudes and satisfaction toward customer loyalty and attributes are most affected. The most influential factor but has a low rating from the customer, become a reference to the proposed further improvements. In addition, attitudes reinforcement strategy and loyalty improvement strategy is also used as recommendations that are expected to be useful for PT Indovickers to increasing and sustaining customer loyalty in the future. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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