Marketing Ethics: The Bottom Line?  

Oleh:

Yeo, Michael

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 7 no. 12 (Dec. 1988), page 929.
Topik: Marketing Ethics; Top Line; Bottom Line; Self-Interest; Traditions

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

In this paper, I consider the tremendous growth in the field of business ethics with reference to the way it is being "Marketed". One hears the sales pitch that businesses ought to pay more attention to business ethics because doing so will in fact bring significant rewards. The bottom line here is self-interest. Given that the relationship between self-interest and morality has always been problematic in our tradition, I argue that we have some hard thinking to do about what the bottom line in business ethics is, and about how business ethics ought to be marketed. In this regard, I briefly invoke several classics in out moral tradition and examine the ethics if business ethics in their light.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali