Some initial steps toward improving the measurement of ethical evaluations of marketing activities  

Oleh:

Reidenbach, R. Eric ; Robin, Donald P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 7 no. 11 (Nov. 1988), page 871.
Topik: Ethical Evaluations; Marketing Activities; Moral Philosophy Literature

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.

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