Blind Man's Bluff: The Ethics of Quantity Surcharges  

Oleh:

Gupta, Omprakash K. ; Rominger, Anna S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 12 (Dec. 1996), page 1299-1312.
Topik: Blind Man's Bluff; Ethics of Quantity Surcharges

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.27 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Empirical evidence, including a recent field study in Northwest Indiana, indicates that supermarkets and other retail merchants frequently incorporate quantity surcharges in their product pricing strategy. Retailers impose surcharges by charging higher unit prices for products packaged in a larger quantity than smaller quantity of the same goods and brand. The purpose of this article is to examine the business ethics of such pricing strategy in light of empirical findings, existing government regulations, factors that motivate quantity surcharges and prevailing consumer perceptions.

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