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Towards taming the labor-management frontier: A strategic marketing framework
Oleh:
Higgins, Susan H.
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Journal of Business Ethics vol. 15 no. 4 (Apr. 1996)
,
page 475.
Topik:
American Business Landscape
;
Labor-management Frontier
;
Marketing Framework
;
Business Performance
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
BB27.25
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
Turbulent changes in the American business landscape over the past several years present a potentially ominous future for our society. The confluence of corporate downsizing, declining unionism and the surging preference for hiring part-time/temporary workers poses a threat to the very existence of our blue-collar middle class. Furthermore, when these conditions are juxtaposed against prevailing corporate rhapsodies to employee participation programs and a teamwork approach to quality improvement, the scenario becomes absurd. Solutions to the societal and workplace problems we face require both ethical and practical attention. This paper examines current labor-management hostilities from the Mutual Trust perspective on morality. Furthermore, I propose a strategic internal marketing framework as one mechanism for trust-building at the labor-management frontier. The premise for the study is that as a society we will be better off with the system of checks and balances which labor unions can provide; that positive business performance will result from cooperative rather than adversarial relations; and that to be a premier player in the global economy, we must replace worker cynicism and detachment with hope.
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