Factors Influencing Student Perceptions of Unethical Behavior by Personal Salespeople: An Experimental Investigation  

Oleh:

Sparks, John R. ; Johlke, Mark

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 15 no. 8 (Aug. 1996), page 871-887.
Topik: Influencing Student Perceptions; Unethical Behavior; Personal Salespeople

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Historically, students have held negative perceptions about the ethics of salespeople. Using an experiment, this study explores which factors affect students' perceptions of how frequently salespeople behave unethically. Additionally, the study investigated whether the same factors influence the degree to which certain behaviors are considered serious ethical violations.

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