Ethical Myopia: The Case of "Framing" by Farming  

Oleh:

Singer, Alan ; Lysonski, Steven ; Singer, Ming ; Hayes, David

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 10 no. 1 (Jan. 1991), page 29.
Topik: Ethical Myopia; Marketing Models; Marketing Techniques; Ethical Practices

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The behavioural decision-theoretic concepts of mental accounting, framing and transaction utility have now been employed in marketing models and techniques. To date, however, there has not been any discussion of the ethical issues surrounding these significant developments. In this paper, an ethical evaluation is structured around three themes: (i) utilitarian justification (ii) the strategic exploitation of cognitive habits, and (iii) the claim of scientific status for the techniques. Some recommendations are made for ethical practices.

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