A model to explore the ethics of erotic stimuli in print advertising  

Oleh:

Henthorne, Tony L. ; La Tour, Michael S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 14 no. 7 (Jul. 1995), page 561.
Topik: Ethics; Ethical Feelings; Erotic Stimuli; Print Advertising

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.22 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper discusses a test of a hypothetical model of the role of perceived ethical feelings about the use of female nudity/erotic stimuli in print advertising. Specifically, the linkages between perceived ethicalness of the use of the print ad (as measured by the Reidenbach and Robin ethics scale) and attitude toward the ad, brand, and purchase intention are explored.

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