The effectiveness of corporate communicative responses to accusations of unethical behavior  

Oleh:

Bradford, Jeffrey L. ; Garrett, Dennis E.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 14 no. 11 (Nov. 1995), page 875.
Topik: Corporate Communicative Responses; Accusations; Unethical Behavior; Corporate Image

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.23 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

When corporations are accused of unethical behaviour by external actors, executives from those organizations are usually compelled to offer communicative responses to defend their corporate image. To demonstrate the effect that corporate executives'' communicative responses have on third parties'' perception of corporate image, we present the Corporate Communicative Response Model in this paper. Of the five potential communicative responses contained in this model (no response, denial, excuse, justification, and concession), results from our empirical test demonstrate that a concession is the most effective and robust communicative option.

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