The Body Shop Values Report - Towards Integrated Stakeholder Auditing  

Oleh:

Sillanpaa, Maria

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 17 no. 13 (Oct. 1998), page 1443-1456.
Topik: Values Report; Stakeholder Auditing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.34 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

All the available evidence suggests that companies which are run with a view to the long term interests of their key stakeholders are more likely to prosper than those which take a short term, "shareholder first" approach (Wheeler and Sillanpaa, 1997). Indeed it is the central premise of this article that forces of economic globalisation and developments in the technology of mass communication will make stakeholder inclusion an increasingly essential component of corporate strategy in the 21st century. Put simply, companies, like governments and other established institutions, need to listen, to process and to respond positively to the values and beliefs of their stakeholders- most especially their customers, employees and investors. Failure to do this will reduce competitiveness and increase the risk of corporate demise.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali