Personal and professional values underlying the ethical judgments of marketers  

Oleh:

Singhapakdi, Anusorn ; Vitell, Scott J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 12 no. 7 (Jul. 1993), page 525.
Topik: Professional Values; Ethical judgments; Marketers; Practitioners

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association''s professional members. The results generally indicate that a marketer''s ethical judgments can be partially explained by his/her personal and professional values.

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