Deceptive nature of Dial-a-Porn commercials and public policy alternatives  

Oleh:

Borna, Shaheen ; Chapman, Joseph ; Menezes, Dennis

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 12 no. 7 (Jul. 1993), page 503.
Topik: Consumers'' Perceptions; Claims; Dial-a-Porn Commercials

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This research investigates consumers'' perceptions of claims made in Dial-a-Porn commercials. The empirical findings support the view that some of the claims are deceptive. Based on research findings, preliminary public policy guidelines are suggested.

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