A cognitive style perspective on ethical questions  

Oleh:

McIntyre, Roger P. ; Capen, Margaret M.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 12 no. 8 (Aug. 1993), page 629.
Topik: Ethical Questions; Cognitive Style; Human Behavior; Marketers

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.18 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Previous research has shown that cognitive style impacts several areas of human behavior of interest to marketers. This article reports the results of an exploratory study testing the proposition that cognitive style can influence one's perceptions of what is and is not a matter of ethics. The findings indicate that cognitive style can play a role in one's perceptions of ethics, and may help further our understanding of the factors that bear on ethical points of view.

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