Detail Analysis Of Global Brand Expression Using Lobalization Strategy, A Case Study Of “Dewi Sri Martha Tilaar” Bibliografi Author: ASTUTI, DIAN PUSPITA ; Nugroho, Aloisius Agus (Advisor) Topik: Globalization of Beauty Industry Bahasa: (EN )     Penerbit: Program Studi Administrasi Bisnis - Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2009     Jenis: Theses - Undergraduate Thesis Fulltext: Dian Puspita Astuti's Undergraduated Theses.pdf (1.96MB; 22 download) Dian Puspita A FIAN 1559-Pendukung.pdf (121.06KB; 0 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FIAN-1559 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract In today's era of globalization, consumers’ lifestyle and needs are changing and increasing. Nowadays, they tend to notice the brand of a product or service. Therefore, brand is a very important attribute for an organization. Brand represents the image of a company so that when the company wanted to create a brand, it requires a very mature planning and must be supported with the right strategy. In this thesis, the researcher wanted to investigate how PT. Martina Berto analysis the global brand expression of “Dewi Sri Spa Martha Tilaar” using lobalization strategy and what kind of problems that experienced by “Dewi Sri Spa Martha Tilaar” in the process of becoming a global brand and how “Dewi Sri Spa Martha Tilaar” overcomes it. This research is using qualitative study by conducting three interviews with several leaders of PT. Martina Berto and also by observation at the company. The researcher in this observation plays her role as an international marketing staff. The result of this research is that PT. Martina Berto has done the right thing by using lobalization strategy in building and analyzing their global brand expression of “Dewi Sri Spa Martha Tilaar”. This is done by PT. Martina Berto to build brand positioning, brand identity and brand personality of “Dewi Sri Spa Martha Tilaar” properly and accordingly. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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