Re-producing pop: The aesthetics of ambivalence in a contemporary dance music.  

Oleh:

Luvaas, Brent

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Cultural Studies vol. 9 no. 2 (Jun. 2006), page 167.
Topik: consumption ; dance music ; mass media ; performance ; popular culture ; style ; youth
Fulltext: 167.pdf (171.35KB)

Isi artikel

Electroclash is an electronic dance music popular in cities like New York, Los Angeles, and London between 2001 and 2004. In this article, I use the example of electroclash to demonstrate the significance of media in structuring social reality. I argue that electroclash constitutes a set of aesthetic tactics for living through the confusions and contradictions of life in a mediasaturated, increasingly globalized, late capitalist economy. It is produced by a diverse assemblage of urban youth, whose primary commonality is an ambivalent relationship towards media. Electroclash artists, I argue, engage with and respond to meanings within existing media texts. They ironically perform the clichés and representations of popular culture, re-investing them with critical, though often ambiguous new meanings. In these re-readings of media, I conclude, electroclash artists blur the distinction between celebration and critique, and ultimately complicate any clear-cut, theoretical opposition between resistance and accommodation.

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