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JurnalJournal of Macromarketing vol. 28 no. 4 (Dec. 2008)
Bibliografi
Bahasa: (EN )    Year:: 2008    Bulan: 12    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Macromarketing]
Artikel dalam koleksi ini
  1. Infotransformation Of Markets: Introduction To The Special Issue On Marketing And Information Technology, halaman 318-325
  2. The Ethical Economy Of Customer Coproduction, halaman 326-338
  3. The Wisdom Of Consumer Crowds: Collective Innovation In The Age Of Networked Marketing, halaman 339-354
  4. Co-Creating Second Life: Market_Consumer Cooperation In Contemporary Economy, halaman 355-368
  5. The Playfulness Of Ebay And The Implications For Business As A Game-Maker, halaman 369-380
  6. A New World Of Literacy, Information Technologies, And The Incorporeal Selves: Implications For Macromarketing Thought, halaman 381-396
  7. Exploring The Digital Divide In Mobile-Phone Adoption Levels Across Countries: Do Population Socioeconomic Traits Operate In The Same Manner As Their Individual-Level Demographic Counterparts?, halaman 397-412
  8. Reviews And Communication: What Do We Know About Economic Development?, halaman 413-417
  9. Structuring The Global Marketplace: The Impact Of The United Nations Global Compact, halaman 418-425

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