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Journal of Macromarketing vol. 28 no. 4 (Dec. 2008)
Bibliografi
Bahasa:
(EN )
Year::
2008
Bulan:
12
Edisi:
Softcopy
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
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Journal of Macromarketing
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Artikel dalam koleksi ini
Infotransformation Of Markets: Introduction To The Special Issue On Marketing And Information Technology
, halaman 318-325
The Ethical Economy Of Customer Coproduction
, halaman 326-338
The Wisdom Of Consumer Crowds: Collective Innovation In The Age Of Networked Marketing
, halaman 339-354
Co-Creating Second Life: Market_Consumer Cooperation In Contemporary Economy
, halaman 355-368
The Playfulness Of Ebay And The Implications For Business As A Game-Maker
, halaman 369-380
A New World Of Literacy, Information Technologies, And The Incorporeal Selves: Implications For Macromarketing Thought
, halaman 381-396
Exploring The Digital Divide In Mobile-Phone Adoption Levels Across Countries: Do Population Socioeconomic Traits Operate In The Same Manner As Their Individual-Level Demographic Counterparts?
, halaman 397-412
Reviews And Communication: What Do We Know About Economic Development?
, halaman 413-417
Structuring The Global Marketplace: The Impact Of The United Nations Global Compact
, halaman 418-425
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