Detail Journal of Macromarketing vol. 25 no. 2 (Aug. 2005) Bibliografi Bahasa: (EN )    Year:: 2005    Bulan: 08    Edisi: Softcopy     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Macromarketing] Artikel dalam koleksi ini Strangers In The Neighborhood: On The Loss Of "Society", halaman 29-221 Building Understanding Of The Domain Of Consumer Vulnerability, halaman 128-139 Consumer Vulnerability To Perceived Product Similarity Problems: Scale Development And Identification, halaman 140-152 Critical Consumer Education: Empowering The Low-Literate Consumer, halaman 153-162 Asian Americans In Magazine Advertising: Portrayals Of The "Model Minority", halaman 163-174 Retail Redlining: Definition, Theory, Typology, And Measurement, halaman 175-186 Functional Illiteracy And Nutritional Education In The United States: A Research-Based Approach To The Development Of Nutritional Education Materials For Functionally Illiterate Consumers, halaman 187-201 Vulnerability In The Marketplace: Concepts, Caveats, And Possible Solutions, halaman 202-214 Do The Poor Deserve Less Than Surfers? An Essay For The Special Issue On Vulnerable Consumers, halaman 215-218 Vulnerable Women On Screen And At Home: Soap Opera Consumption, halaman 222-225  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved