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Detail
JurnalJournal of Macromarketing vol. 25 no. 1 (Apr. 2005)
Bibliografi
Bahasa: (EN )    Year:: 2005    Bulan: 04    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Macromarketing]
Artikel dalam koleksi ini
  1. Intrusive Promotion As Market Failure: How Should Society Impact Marketing?, halaman 12-21
  2. Art Versus Commerce As A Macromarketing Theme In Three Films From The Young-Man-With-A-Horn Genre, halaman 22-31
  3. Periodization In Marketing History, halaman 32-41
  4. Services In Society And Academic Thought: An Historical Analysis, halaman 42-53
  5. One Hundred Years Of Humor In American Advertising, halaman 54-65
  6. Consumer Misbehavior: The Rise Of Self-Service Grocery Retailing And Shoplifting In The United Kingdom C. 1950-1970, halaman 66-75
  7. Addressing Sustainability And Consumption, halaman 76-92

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