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Market Rhetoric and the Ebonics Debate
Oleh:
Longaker, Mark Garrett
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Written Communication ( sebagian Full Text) vol. 22 no. 4 (Oct. 2005)
,
page 472-501.
Topik:
rhetorical analysis
;
writing pedagogy
;
Kenneth Burke
;
Ebonics
Fulltext:
472.pdf
(209.03KB)
Isi artikel
Using a method of topical rhetorical analysis, inspired by K. Burke, to discuss the Ebonics debate, this article demonstrates that conversations about education, particularly writing instruction, have adopted a market rhetoric that limits teachers’ agency. However, reappropriation of this market rhetoric can help writing teachers to imagine and actuate a more empowered and long-sighted agency for themselves. Rhetorical analysis can therefore help educators to understand how local language practices shape their interaction with the rapidly changing material environment of fast capitalism.
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