Detail An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam (in Journal of International Marketing, Vol. 11, No. 2, Special Issue on Marketing in Transitional Economies) Bibliografi Author: Mai, Nguyen Thi Tuyet ; Kwon Jung ; Lantz, Garold ; Loeb, Sandra G. Topik: Business; Impulse Buying Behavior Bahasa: (EN )     Penerbit: American Marketing Association     Tempat Terbit: Birmingham    Tahun Terbit: 2003     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: 25048931[1].pdf (2.88MB; 17 download) Abstract As a transitional economy Vietnam is open to many new mar keting experiences. Along with slowly increasing wealth, changes are occurring in the retail environment as stores begin to replace individual vendors. The changing retail environment suggests the usefulness of understanding shopping behaviors relevant to retail settings. The authors examine impulse buying behaviors of urban consumers in Vietnam. The authors con ducted an exploratory study that included both qualitative and quantitative methods to provide a general understanding of ur ban Vietnamese consumers' impulse buying behaviors. Results show that individualism, age, and income are significantly re lated to impulse buying behaviors of Vietnamese consumers. In addition, personal-use products are the most common impulse purchase items, despite the collectivist nature of consumers in Vietnam. The authors' findings suggest that, at least with re spect to impulse buying and despite cultural differences, con sumers from transitional economies such as Vietnam may share some common tendencies and behaviors with consumers in ad vanced economies. The authors discuss other observations and conclude with suggestions for further research. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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