A Brief Theory of the ‘Captation’ of Publics: Understanding the market with Little Red Riding Hood  

Oleh:

Cochoy, Franck

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Theory, Culture & Society vol. 24 no. 7 (Dec. 2007), page 203-223.
Topik: actants ¦ calculation ¦ ‘captation’ ¦ conduct ¦ dispositifs ¦ dispositions ¦ habitus ¦ market ¦ market sociology ¦ network ¦ publics
Fulltext: 203.pdf (266.36KB)

Isi artikel

This article examines the way in which an individual or collective actor manages to have a hold on their publics, focusing on the actants and the dispositifs which allow the opposite poles of the organization and the market, the institution and public space to be brought together through specific modes of articulation. It aims to show how and by what means a regulated context, dominated by management or administrative procedures, attempts to exert a hold on these less understood, more fleeting, more fluid, collectivities that we know as citizens, users, electors, buyers, consumers, clients. To do this, we shall focus upon the study of a central figure of relational work, which we call the ‘captation of the public’. What is at stake for a sociology of the market and of work is developed, using the case of Little Red Riding Hood to propose a number of theses.

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