Detail Acquisition and Impact of Consumer Expertise   Oleh:  Gurhan, Zeynep ; Sternthal, Brian ; Maheswaran, Durairaj Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 2 (1996), page 115-134. Topik: acquisitions; acquisition; consumer expertise Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Two experiments examined how consumer expertise moderates message learning and product evaluation. It was found that organizing message informationand repeating it enhanced novices' learning of the message content and the favorableness of their evaluations. In contrast, experts' learning was for the most part not influenced by these factors, and their evaluations reflected the type of message they received and the extent to which they evaluated the message content. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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