Materialism As Social Cognition : People, Possessions, and Perceptions  

Oleh:

Kernan, Jerome B. ; Hunt, James M. ; Mitchell, Deborah J.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 5 no. 1 (1996), page 65-83.
Topik: perceptions; materialism; social cognition; people; posessions; perception

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Although materialism has been studied from a variety of interdisciplinary perspectives, it is not commonly proposed as an information processing construct. To establish such a construal would facilitate direct, individual - level analyses of materialistic stimuli and contribute to an understanding of whcih of a person's possession are valued and why. Drawing on schema theory and the work of kelly (1995), we propose that meterialists not only perceive people in terms of possessions, but they use these criteria as superordinate constructs when framing stimuli for social cognition purpose. Some empirical evidence corroborating this ocnstrual is included, and several research propositions based on it are advanced.

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