Detail Consumer Innovativeness and The Adoption Process   Oleh:  Madden, Thomas J. ; Bearden, William O. ; Manning, Kenneth C. Jenis: Article from Bulletin/Magazine Dalam koleksi: JOURNAL OF CONSUMER PSYCHOLOGY vol. 4 no. 4 (1995), page 329-346. Topik: innovativeness; innovativeness; adoption process Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ42.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Two conceptualizations of innovativeness are operationalized and related to the new product adoption process. Multi item scales design to measure consumer independent judgement making (i. e. the degree to which an individual makes innovation decisions independently of the communicated experience of others) and consumer novelty seeking (i. e. the desire to seek out new product information) are developed and tested on adult consumers. Tests of the hypothesized effects of these traits show that consumer novelty seeking (i. e. the desire to seek out new product information) are developed and tested on adult consumers. Tests of the hypothesized effects of these traits show that consumer novelty seeking and new product awareness), whereas consumer independent judgement making is only associated with later stages of the adoption process (i. e. new product trial). The implications of these findings and suggestions for future research are also discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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