An Exploratory Study of Message Affect Behaviour : A Comparison Between African Americans and Euro - Americans  

Oleh:

Rogan, Randall G. ; Hammer, Mitchell R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 17 no. 4 (1998), page 449-464.
Topik: BEHAVIOUR; message; behaviour; comparison
Fulltext: Journal of Language and Social Psychology 1998 17. 449.pdf (1.79MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ37.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This article presents the results of an investigation wherein rogan and hammer's language intensity message after codingmetric was used for evaluating variability in the emotional alnguage of euro americans and african americans responding to a free response scenario. Overall the findings from this study indicate that there are significant differences in the level of affect present in messages communicated by african americans compared with messages communicated by euro - americans. Specifically, the euro - american respondents employed significantly greater langauge intensity and significantly more positive message valence compared with more negatively valenced and neural language intensity used by african american erspondents. These findings provide additional insight into traditional, qualitatively derived assumptions regarding the effective communication patterns of euro - americans and african africans. The results also serve to bolster the applicability and validity of rogan and hammer's coding metric.

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