Detail Journal of Marketing Education vol. 16 no. 3 (Dec. 1994) Bibliografi Bahasa: (EN )    Year:: 1994    Bulan: 12    Edisi: Softcopy     Penerbit: SAGE Publications Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing Education] Artikel dalam koleksi ini Paradigm Shifts In Business Education: Using Active Learning To Deliver Services Marketing Content, halaman 5-19 Developing Critical Thinking And Interpersonal Skills In A Services Marketing Course Employing Total Quality Management Concepts And Techniques, halaman 20-31 Focus On Service Quality: Adapting Total Quality Management Principles To Services Marketing Education, halaman 32-44 Services Marketing Education: A Pragmatic Paradigm, halaman 45-55 Services Education: Cross-Functional Integration For Quality, halaman 56-70 Teaching Customer Service Hands-On: A Sink-Or-Swim Experience, halaman 71-80 Training Marketing Students To Be Service Problem Solvers: A Framework For Integrated Training For Services (FITS), halaman 81-93 Using the Critical Incident Technique as a Learning Tool in Services Marketing Courses, halaman 94-100 Skating On Thin Ice: A Metaphorical Approach To Teaching Services Marketing, halaman 101-110  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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