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Journal of Marketing Education vol. 20 no. 3 (Dec. 1998)
Bibliografi
Bahasa:
(EN )
Year::
1998
Bulan:
12
Edisi:
Softcopy
Penerbit:
SAGE Publications
Jenis:
Journal - ilmiah internasional
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Journal of Marketing Education
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Artikel dalam koleksi ini
Deterring Cheating Behavior In The Marketing Classroom: An Analysis Of The Effects Of Demographics, Attitudes, And In-Class Deterrent Strategies
, halaman 188-199
The Use Of Self-Ratings And Peer Ratings To Evaluate Performances Of Student Group Members
, halaman 200-209
Marketing Dèjá Vu: The Discovery Of Integrated Marketing Communications
, halaman 210-218
The Influence Of Staffing And Scheduling Factors On The Recruiting Effectiveness Of The Marketing Principles Course
, halaman 219-225
Combining Writing And The Electronic Media In Sales Management Courses
, halaman 226-235
A Picture Is Worth A Thousand Words: Using Photography To Teach Self-Concept And Introduce Students To Consumer Behavior
, halaman 236-243
Information Literacy And The Marketing Curriculum: A Multidimensional Definition And Practical Application
, halaman 244-249
The Marketing Trade Show: A New Method For Incorporating Student Projects Into Large Classes
, halaman 250-257
The Ethics Of Publisher Incentives In The Marketing Textbook Selection Decision
, halaman 258-267
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