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Detail
JurnalJournal of Marketing Education vol. 20 no. 3 (Dec. 1998)
Bibliografi
Bahasa: (EN )    Year:: 1998    Bulan: 12    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing Education]
Artikel dalam koleksi ini
  1. Deterring Cheating Behavior In The Marketing Classroom: An Analysis Of The Effects Of Demographics, Attitudes, And In-Class Deterrent Strategies, halaman 188-199
  2. The Use Of Self-Ratings And Peer Ratings To Evaluate Performances Of Student Group Members, halaman 200-209
  3. Marketing Dèjá Vu: The Discovery Of Integrated Marketing Communications, halaman 210-218
  4. The Influence Of Staffing And Scheduling Factors On The Recruiting Effectiveness Of The Marketing Principles Course, halaman 219-225
  5. Combining Writing And The Electronic Media In Sales Management Courses, halaman 226-235
  6. A Picture Is Worth A Thousand Words: Using Photography To Teach Self-Concept And Introduce Students To Consumer Behavior, halaman 236-243
  7. Information Literacy And The Marketing Curriculum: A Multidimensional Definition And Practical Application, halaman 244-249
  8. The Marketing Trade Show: A New Method For Incorporating Student Projects Into Large Classes, halaman 250-257
  9. The Ethics Of Publisher Incentives In The Marketing Textbook Selection Decision, halaman 258-267

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