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JurnalJournal of Marketing Education vol. 25 no. 1 (Apr. 2003)
Bibliografi
Bahasa: (EN )    Year:: 2003    Bulan: 04    Edisi: Softcopy    
Penerbit: SAGE Publications
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing Education]
Artikel dalam koleksi ini
  1. Perceived Characteristics And Abilities Of An Effective Marketing Department Head, halaman 5-15
  2. Applying E-Marketing Strategies To Online Distance Learning, halaman 16-30
  3. Assessing Learning Outcomes: A Comparison Of Multiple-Choice And Short-Answer Questions In A Marketing Context, halaman 31-36
  4. Does It Matter If I Hate Teamwork? What Impacts Student Attitudes Toward Teamwork, halaman 37-45
  5. Instructor, Student, And Employer Perceptions On Preparing Marketing Students For Changing Business Landscapes, halaman 46-56
  6. Integrating Communications Skills Into The Marketing Curriculum: A Case Study, halaman 57-70
  7. Mastering The Art Of Teaching: Pursuing Excellence In A New Millennium, halaman 71-78
  8. What Do They Know? Integrating The Core Concept Of Customer Value Into The Undergraduate Marketing Curriculum And Its Assessment, halaman 79-89

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