| The purpose of this study is to analyze influence of attitude and subjective norms towards behavioral intention or purpose in purchasing printing product service with invitation card taken as study object. In this study, the relation between attitude and subjective norm will be observed towards attitude intention of purchasing and relation together between attitude and subjective norm towards behavioral intention of purchasing printing product services. The study is conducted with survey method with 100 respondents. With respondent’s qualification are personal customers that performing a purchase of invitation card in the printing company, especially within Muwardi Street, West Jakarta. Measurement is based on respondent’s perception. The result of the study are: 1) Attitude has influence towards purchase of printing product services intention, 2) Subjective norms has influence towards purchase of printing product services intention, 3) Attitude and subjective norms, together have influence towards purchase of printing product services intention. |