The Greening of Petrobras  

Oleh:

de Azevedo, Jose Sergio Gabrielli

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 87 no. 3 (Mar. 2009), page 43.
Topik: Petrobras; Accident; Environment

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.38 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In January 2000, a leak in a corroded pipeline spilled 350,000 gallons of crude oil into Guanabara Bay, a tourist destination, fishing community, and wildlife habitat near Rio de Janeiro, which had already suffered a Petrobras spill in 1997. Because the pipe didn’t have modern sensors, oil poured out for two hours before the leak was detected. We were fined more than $25 million. Environmental groups were furious. Local fishermen protested outside our headquarters here in Rio and Greenpeace activists chained themselves to railings outside the building and left oil-soaked dead birds at its entrance. Then, just six months later we had an even bigger leak at a refinery near Curitiba—a million gallons of oil poured into two rivers. We were criticized again for outdated leak-detection technology, as well as for inadequate staffing and emergency plans, and were fined $115 million. Those accidents, along with others that year, generated a flood of bad press, including the BBC’s derisive comment that Petrobras showed “an embarrassing level of incompetence.” The incidents were environmentally devastating, alarming to our investors, harmful to our bottom line, bad for the company’s image, and demoralizing for employees and all Brazilians.

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